Radio Soap Opera Bienvenida Salud  
  Women Leadership and Communal Entrepreneurship  
  Intercultural Training Project against Violence and HIV/AIDS in Loreto  
 

Intercultural Communication for Social Change Workshops

 
 

 

 
 

 
 
 
 
 
 
     
 

"Welcome Health" was the first link that Minga Peru established with the women of the Amazon when it came to work to Loreto ten years ago. In February 2007 we issued the Program No. 1000, reaching to more than 70000 listeners of Loreto and around 50000 people in villages and rural and indigenous communities in some provinces in the departments of Huanuco, Junin and Ucayali, through a network of local radio stations that broadcast the program.

- It uses an innovative methodology of Intercultural Communication for Social Change.

- Conveys messages on human rights, reproductive and preventive health, gender equity, prevention and fight against violence and HIV / AIDS, among others.

- It is based on 56 young radio correspondents trained in communication and “youth topics”. These teenager radio correspondents promote the hearing of the program in their communities.

Welcome Health” in 2007:

- The young radio correspondents contribute to enhance the promotion of health and human rights in schools and among women in their communities.

- In 10 years it has received more than 9000 letters from listeners, correspondents and community advocates who write giving their opinion on topics of interest for their communities.

- Has contributed to the decentralization of communications technology through the recording studio of Minga Peru in Loeto.

 
     
     
 
“Bienvenida Salud”  

“Welcome Health” ratings.

1 out of every 2 people who listen the radio, listens Welcome Health (*)

Local radio stations network that broadcast the program.

La Voz de la Selva (Loreto)

Radio Poder – Yurimaguas (Loreto)

Radio Difusora Itaya – Belén (Loreto)

Radio Ucamara – Nauta (Loreto)

Radio Feroz – Contamana (Loreto)

Radio Sensación – Requena (Loreto)

Radio Red Visión Global – Aguaitia (Ucayali)

Radio Amistad – Aucayacu (Huánuco)

Radio Maranqui – La Merced (Junín)

People who listen to the program more than once a week.

80%(*)

People who share what they have heard in the program with another person.

34%(*)
 
 
(*) "The Role of Entertainment-Education in Fostering Reproductive Health in the Peruvian Amazon: Lessons Learned from Bienvenida Salud!" - Samantha Ventsam. B.A., University of Kansas, 1998.
 
     
 
   
 
 
Minga Perú